Kathmandu . Meta (Facebook) has launched a new program called Creator Fast Track (Creator Fast Track) to bring established creators from competing platforms like TikTok and YouTube to its platform. This monetization program is aimed at making it easier for creators who have already built a large following on other platforms to start a new life on Facebook and increase their earnings.
Addressing the challenge of starting from scratch on a new platform, the program will provide creators with two main benefits. First, participating creators will receive more reach on their eligible reels, which will help them grow their follower count faster. Second, participants will be guaranteed payment for three months for sharing eligible reels on Facebook.
Under this program, creators will be able to receive a certain amount of money (guaranteed pay) based on the number of followers they have on other platforms. If a creator has at least 100,000 followers on Instagram, TikTok or YouTube, they can earn $ 1,000 per month. If they have more than one million followers on any one platform, they can earn up to $ 3,000 per month.
This program will give eligible creators immediate access to Facebook’s ‘Content Monetization’ tool. For this, they will not have to meet Facebook’s usual standards (such as the minimum number of followers). This will allow them to continue earning from their content even after the ‘Creator Fast Track’ program ends.
Facebook has significantly increased its investment in the creator economy. In 2025 alone, Facebook paid creators almost $ 3 billion through its monetization programs, which is 35% more than the previous year. This is the highest annual payout in Facebook’s history.
According to the data, 60% of total payments last year were from Reels, while the rest came from Stories, Photos and Text posts. The number of creators earning more than $10,000 per year on Facebook has increased by 30% year-on-year, the company said.
To help creators understand their earnings and improve the performance of their content, Facebook has also introduced three new metrics. According to which, the number of views that are considered eligible for monetization will be counted as Qualified Views. Similarly, the estimated earnings per 1,000 eligible views will be referred to as Earnings Rate.
Non-qualified Views will be shown to provide detailed information on why views were not eligible for monetization and what can be done to improve in the future.
Facebook said that it will now prioritize original content, engagement and long-term watchtime videos.
How to participate?
Click here
Facebook Content Monetization is invite-only. Interested creators can fill out an ‘interest form’ by going to the ‘Professional Dashboard’ on the Facebook mobile app, then ‘Content Monetization’ under the ‘Monetization’ tab.
According to Yair Livne, Facebook’s vice president of creator products, the program is specifically designed to address the concerns of established creators who find it difficult to build a community from scratch on a new platform.
